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The Phoenician Scheme

AMC Theatres 

Design Ideas | 3D Model | Rendering | Graphic Prep 
Exhitbtion, Pop up Activation

Designed for AMC Theatres, this theatrical installation brought The Phoenician Scheme to life as a cinematic and immersive brand experience. We transformed the theater into a playful pop-up exhibit where guests could step into the story and interact with hilarious moments from the film in a lighthearted, memorable way.

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Early Concept Development

From brainstorming to 3D modeling, I translated early ideas into a fully realized concept. I explored visual themes, sketched spatial layouts, and built detailed mockups to bring the experience to life.

Production File Preparation for Large-Format Printing

After the design was approved, I prepped high-resolution, print-ready files for the production and fabrication teams using Adobe Photoshop and Illustrator.

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  • Created graphics for backdrops, signage, and scenic walls

  • Set up bleeds, trim lines, and crop marks for the production team

  • Ensured accurate color and scale for oversized prints

  • ​Organized layered files for large-format printing

Collaboration with

AMC Theatres

Olson Visual

Universal Pictures

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