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The Phoenician Scheme

AMC Theatres 

Design Ideas | 3D Model | Rendering | Graphic Prep 
Exhitbtion, Pop up Activation

Designed for AMC Theatres,  this theatrical installation brought The Phoenician Scheme to life as a cinematic and immersive brand experience. We transformed the theater into a playful pop-up exhibit where guests could step into the story and interact with hilarious moments from the film in a lighthearted, memorable way.

Design Process

Spatial Graphic  Design &  Wayfinding

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Photo Moment Idea Design

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Final Pitch Deck

Photo Moment Idea Design B

Technical and Production

After the design was approved, I prepped high-resolution, print-ready files for the production and fabrication teams using Adobe Photoshop and Illustrator.

  • Created graphics for backdrops, signage, and scenic walls

  • Set up bleeds, trim lines, and crop marks for the production team

  • Ensured accurate color and scale for oversized prints

  • Organized layered files for large-format printing

Vistors Experience

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Collaboration with

Client: AMC Theatres

Universal Pictures

Design and Fabrication Team: Olson Visual

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