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The Phoenician Scheme
AMC Theatres
Design Ideas | 3D Model | Rendering | Graphic Prep
Exhitbtion, Pop up Activation


Designed for AMC Theatres, this theatrical installation brought The Phoenician Scheme to life as a cinematic and immersive brand experience. We transformed the theater into a playful pop-up exhibit where guests could step into the story and interact with hilarious moments from the film in a lighthearted, memorable way.
Design Process

Spatial Graphic Design & Wayfinding



Photo Moment Idea Design


Final Pitch Deck
Photo Moment Idea Design B

Technical and Production
After the design was approved, I prepped high-resolution, print-ready files for the production and fabrication teams using Adobe Photoshop and Illustrator.
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Created graphics for backdrops, signage, and scenic walls
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Set up bleeds, trim lines, and crop marks for the production team
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Ensured accurate color and scale for oversized prints
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Organized layered files for large-format printing

Vistors Experience


Collaboration with
Client: AMC Theatres
Universal Pictures
Design and Fabrication Team: Olson Visual
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